Important Difference Between UX & UI Design

In web development, two terms are widely popular and often used together. These are UI (user interface) and UX (user experience), which have a connection but are not interchangeable concepts.

To prepare a high-quality website or application with high engagement potential, individually focusing on UI and UX is necessary. Statistics show that a proper UI condition can increase conversion rate by approximately 200%, while a good UX design can improve the same by 400%.

Therefore, it is crucial to handle both designs well, focusing on the differences between UX & UI.

Meaning of UI Design

UI stands for user interface, i.e., the primary layout of the product that users can interact with. UI designers build new styles or looks of the website layout during the design process with computerized solutions, like adding images, text, buttons, and other visual elements.

Statistically, 75% of consumers make up an initial opinion on a company's reliability after seeing their website design and aesthetics.

Meaning of UX Design

Regarding the differences between UX & UI, their meanings are a significant point. To note, UX focuses on the user's experience quality with the website elements/products. This covers improving and developing solutions that optimize interaction quality between users and the company.

For example, during UX design, the experts can reduce page loading speed to 2 seconds from 8 seconds. Statistics show that this can improve conversion rates by around 74%.

Importance of Focusing on UI/UX Differences

UI and UX are closely linked, and some designers carry out both processes simultaneously. However, it is crucial to understand the differences between UX & UI and treat them as individual entities for better quality results.

For the former, necessary skills include:

• Creating a persona

• Strategizing

• Competitor research

• In-depth research

• Wireframing

As for the latter, the critical skills are:

• Colour theory

• Branding

• User knowledge

• Typography

• Communication skills

Differences between UI and UX Design

The following are the main differences between UX & UI, conceptually.

• Good UX conditions of a website or bad UX are not tangible elements. Instead, the UX design involves the overall experience users would get while using the site and the impression it makes. For example, the UX quality would improve if a site is simple to use, intuitive, and straightforward. On the other hand, UI focuses only on the main interface's visual design that users would interact with.
  

• Interactive and visual designs influence UI, while UX focuses on understanding user requirements, analysis, and research. So, the former is artistic, while the latter involves problem-solving.

Conclusion

You should focus on UI and UX separately for a high-quality website design. One deals with the visual touchpoints, while the other focuses on the experience quality of users. Hire designers skilled in both disciplines individually for your project.

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